About Us

 Hello! Arpita was a little skeptical about showing up here (introvert alert!), but The Sparrow, beaming with pride, asked her to go for it! So here I am - Arpita Bhatia, with my very own brand baby. The Whimsical Sparrow is born out of passion for painting and an affection for pretty stationery. Hand-painted illustrations always bring a sense of serenity and they form the core of this brand! 

 

 

My little story behind the brand name

Dad had given me the nickname Chakli (which translates to Sparrow) when i was a kid. Mom and Dad would always take us to art exhibitions and would keep encouraging and inspiring us to be creative! We would make greeting cards for loved ones using news paper cuttings of all sorts! All the support that we got in this field from an early age made it seem perfect to include this nickname in the brand! When we were brainstorming brand names, Dad joked saying, "You should keep Chakli!", and I knew this had to be it!

How I got here

Two graduations (Biotechnology and Textile Design) and a corporate designing job later, it only felt right to give a shot to something I truly love - Hand-painting all things cute and pretty! The Whimsical Sparrow was born in 2022, with a small audience, and today is thirlled to have an online shop in place! All the designs are initially handpainted the traditional way, and then digitised to bring all sorts of magic for you all!

A Peak into the Brand Belief

It is said, that the environment you surround yourself with, greatly impacts the work that you do, and I couldn't agree more! The Whimsical Sparrow is here to make everything around you, nicer and prettier! Focussing on Stationery and Gifting products, all designs are specially curated to bring a smile to your face!

The little sparrows will make sure they inspire you to cherish simpler things and will add a Whimsical element to your lives! So excited to have you all here!